The process of growing your business online is actually fairly simple, but rarely executed well. It requires:
- A marketing campaign to increase the amount of relevant visitors.
- An engaging website that compels visitors to employ your business.
Online Marketing
There are many forms of marketing strategies to pursue, from TV & Radio to Social Media & SEO. For many companies, the greatest bang for the buck (the most relevant visitors per marketing dollar spent) is Search Engine Optimization (SEO), which is a technique that brings your website to the top of search engine results.
Case Study: Seal Tight Solutions
In April 2011, Seal Tight Solutions cut back their $2k per month Pay-Per-Click campaign in favor of an SEO campaign. You can see the amount of visitors increasing by June and continuing to increase through August. The website traffic and sales have doubled since April and are expected to quadruple by November. These results have been achieved by improving the search engine ranking of 9 targeted keywords. See ranking report below:
Case Study: Washatopia
In June 2011, Lone Star Think published a new website design for Washatopia.com to convert more visitors to customers. The SEO campaign was launched August 12th targeting the 9 keywords below. In just 1 month we’ve had remarkable results, projecting Top 3 results for all keywords by December 2011.
Case Study: Aaction Overhead
Aaction Overhead aimed to increase their clientele in the greater Austin area. Their marketing dollars were previously being spent in the Yellow Pages and yielded minimal results. After changing the direction of their marketing budget to SEO, their clientele grew and according to their owner, he noticed the phone simply started ringing more.
Case Study: Bully’s East San Diego
Bully’s East is a steak house located in San Diego, California. Looking for an increase in their daily patronage, Lone Star Think built a marketing campaign focused to bring their website to the top of search results for Google & Google Places.
Case Study: DT Outsource
DT Outsource is a business with many hats. DT offers such a variety of services through one business, from Bookkeeping to Maid Services. Lone Star Think built a website that marketing each service on a different landing page. This allowed DT to save money and market all of their services with 1 domain and 1 SEO campaign.
Case Study: Welborn Woodworks
Welborn Woodworks specializes in woodworking, but also offers remodeling & antiquing services. They just started their business in 2011 and needed a method to increase their clientele without taking up a lot of their time. Search Engine Optimization integrated perfectly to their business model. The initial results we have achieved for them are listed below.
Case Study: Austin Bus Adventures
Austin Bus Adventures was previously paying 50% of the total party bus fair to another online booking company. They needed an SEO campaign to compete with the booking company and keep more of the profits. The results we gained for them in just 4 months are listed below.
Grow your client base to levels you never thought possible! For more information on Search Engine Optimization and other effective ways to market your website, contact us at 512.825.7725 or info@lonestarthink.com.