5 Ways to Revive a Dead Website
Just because Halloween is around the corner, it doesn’t mean you have to let your website die! What if you could gain one more client per week just from your website? There has never been a better time than now to make your site more exciting, current & profitable. Try your hand at some (or all) of the following tips and connect with your visitors like never before!
1. Fresh Graphics
Wow the visitors in the first 3 seconds. The best way to do this is with graphics that appeal to the eye & convey the message of your business without saying a word.
When updating your graphic elements, focus on the home page first. The main purpose of the home page should be to entice the visitor, just as a trailer to a movie or a manikin in a storefront; visual elements can convey the incredible value of your product or service.
Examples for Inspiration: www.tag-ur-bags.com www.admirallockchicago.com
2. Movement Engages
Add excitement and anticipation with a revolving photo gallery on your home page. Don’t just limit your photos to Facebook & Flickr, share them with potential clients on your website.
We do business with people we know, like & trust – don’t be afraid to include photos from your 5k run or birthday party to let your clients get to know you.
Do-It-Yourself tip: check out http://flickrslidr.com/ for an easy way to take photos uploaded to your Flickr account & display them on your website. After this revolving photo gallery is added to your site, all updates can be done through Flickr.
3. Current Content…Easily
Embed social media on your website and show your posts automatically! One of the quickest ways to lose a visitor is with old content. We all love the ease with which sites like Facebook & Twitter allow us to update our daily/weekly activities, but sometimes updating our website isn’t so easy. After embedding Facebook or Twitter you will be able to update your website from your phone…automatically!
4. Contests, Giveaways & Promotions
Go Viral! Utilize your current network to gain new clients without attending a meeting or making a single phone call. Start your own contest. Give away a laptop computer, an HD TV, anything that will generate the sought-after buzz. Advertise the contest at the top of your home page.
Structure the prize as one large give-away rather than several small ones. Entry to your contest: walking into your salon, sending in their favorite real estate property, “liking” your Facebook business page.
5. Tell the World!
Once you’ve added a photo gallery, enhanced your graphics let everyone know about it! Add it to the signature in your email, blog about it, post it on your Facebook page. Ask for feedback, we all love to give our two cents and engage in a conversation especially when solicited.
Different online marketing techniques work better for different types of business. Find the technique that works best for your business and gain a leg up on your competition.
